Lonzo Ball's New Shoe & It's Price

Future NBA superstar, Lonzo Ball, released his new shoe just a couple of weeks ago. Many people criticized his decision to do this because he did not release his shoe with a major brand company, instead he released it through his own company. Many people thought that it was a dumb idea because companies like Nike, Adidas, Under Armour were about to sign him a contract which are all billion dollar companies, but Lonzo Ball’s father, LaVar Ball, wanted those billion dollar companies to partner his company and Lonzo Ball which would license the Big Baller Brand and make them their own cooperation.

The Big Baller Brand was a brand that was released in 2016, when his first son Lonzo went to college. LaVar thought that it was a good idea to create a company because his son was getting so much attention getting out of high school and heading into college. Not only that, his other sons LiAngelo and LaMelo Ball were having a very successful season in high school almost making it to the finals two years in a row. Since Lonzo Ball is project to go top three in the this coming NBA draft, his dad thought that it would’ve been a great idea to release a signature shoe for him to wear.